Privacy policy

Effective date: 9 November 2026

This policy explains how Magic Engine, operated by Magic Engine AI Technology Limited, collects, uses and protects information when you use our website, the Magic Engine platform and the Magic Engine AI app.

1. 1. Information we collect

   • Account information: your name, email address, business name and the details you add to your business profile.
   • Website and brand material: the website address you enter, and the public content, images and files you provide so that Magic Engine can draft your profile and content.
   • Connected accounts: when you connect Facebook, Instagram, WhatsApp, Google or another channel, we receive the access you approve, such as page details, messages sent to your business, and the ability to publish posts you approve.
   • Your customers’ information: contact details and conversations from people who message your business or submit your website forms. You control this information; we process it on your behalf.
   • Billing information: service and payment records. Card details are handled by our payment provider and are not stored by Magic Engine.
   • Usage information: pages visited, device and browser type, used to run and improve the service.
   • Website analytics: on this website, the page viewed and its title, the referring website’s domain, campaign tags (UTM), device type, browser, operating system, country, time on page, clicks on sign-up, log-in and website-check links, and successful form submissions. No cookies or browser storage are used for analytics, and no name, email address or form content is included. The IP address is used only to derive a visitor code that changes every day and to limit excessive requests, and is not stored.

2. 2. Mobile app

   • Sign-in: the Magic Engine AI app for iPhone signs in with the account your business provides. The app offers no sign-up and no in-app purchases.
   • Push notifications: if you allow notifications, the app registers a device token so that new customer messages and service alerts reach your phone. The token is delivered through Apple Push Notification service and Google Firebase Cloud Messaging, is used for nothing else, and is removed when you sign out.
   • Camera and photos: the app accesses the camera or photo library only when you choose to take or select an image or video to upload, such as media for posts or a screenshot for a request.
   • The app contains no advertising, does not track you across other companies’ apps or websites, and does not collect your location.

3. 3. How we use information

   We do not sell personal information. We do not use your data or your customers’ data to advertise to them on our own behalf.

   • To provide the service: drafting content, publishing what you approve, delivering messages to your inbox and producing reports.
   • To send account, billing and service emails.
   • To keep the service secure and to meet legal obligations.

4. 4. AI processing

   Magic Engine uses AI models to draft content, summarise conversations and answer your questions. The material you provide is sent to model providers only to perform these tasks. Each business’s data is kept separate, and the assistant reads only your own records.

5. 5. Sharing with service providers

   We share information only with providers that help us run Magic Engine, under confidentiality obligations:

   • hosting, databases and content delivery;
   • AI model providers;
   • email delivery;
   • push notification delivery (Apple and Google Firebase);
   • website analytics;
   • Meta Platforms, to measure the results of our advertising on Facebook and Instagram (see Cookies);
   • payment processing;
   • the platforms you connect, such as Meta and Google, when we act on your instructions.

6. 6. Storage and security

   Information is stored in Australia and in other countries where our providers operate. Access is restricted, connections are encrypted, and each business’s data is isolated at the database level.

   We keep information while your account is active and as long as needed to meet legal requirements, then delete or de-identify it.

7. 7. Your choices and rights

   To make a request, use the contact form on our About page. Requests to delete data received through Facebook or Instagram are handled the same way. We respond within 30 days.

   We handle personal information in line with the Australian Privacy Act 1988, the New Zealand Privacy Act 2020 and other privacy laws that apply where you are. You may also complain to your local privacy regulator.

   • Export your contacts and conversations at any time from your account.
   • Disconnect any channel at any time; access to that account stops immediately.
   • Ask us to access, correct or delete your personal information, or to delete your account and its data.
   • Unsubscribe from marketing emails using the link in each email.

8. 8. Cookies

   The Magic Engine platform uses cookies that are needed to sign you in and run the service. This website’s own analytics are cookieless, as described under Website analytics above.

   This website uses the Meta Pixel, provided by Meta Platforms, to measure the results of our advertising on Facebook and Instagram. The pixel sets Meta cookies and sends Meta the pages viewed and the fact that an enquiry form was submitted; the content of the form is not sent. Meta processes this information under its own privacy policy (facebook.com/privacy/policy). You can control cookies in your browser settings and your ad preferences in your Meta account.

9. 9. Children

   Magic Engine is a service for businesses and is not intended for anyone under 18.

10. 10. Changes

    We may update this policy. The current version is always on this page, with its effective date.